Connected-Stories, the pioneering creative management platform (CMP), is thrilled to unveil its latest breakthrough innovation, GenAIssance. Launched on stage at Google Cloud Next in San Francisco, this cutting-edge feature represents a significant leap forward in the realm of AI-driven content personalization, marking a turning point in the way marketers approach data-driven advertising creatives. GenAIssance, the new component of Connected-Stories' creative studio, ushers in an era of unprecedented creative orchestration through Generative AI. Built leveraging Google Cloud Large Language Model via Vertex AI APIs, this revolutionary feature empowers marketers with a dynamic chat interface, named Leo, after Leonardo Da Vinci, that seamlessly integrates AI-driven brainstorming, analysis of campaign briefs and asserts, and generation of prompts for crafting personalized content.

By harnessing the capabilities of Generative AI, GenAIssance streamlines the setup of campaigns, making the entire process more efficient and effective. "We have been innovating ad creative technology since the first product launch in 2018 by introducing interactivity, real-time personalized video,... Today we are changing the application paradigm giving to advertisers, creative and media professionals a conversational interface to brainstorming, strategizing and automate complex personalized campaigns ," said Tommaso Vaccarella, Co-Founder & General Manager of Connected-Stories. "This innovative feature redefines the boundaries of creative collaboration, enabling marketers to ideate, strategize, and execute campaigns as they never did before."

GenAIssance is available starting today as a Private Beta (through a waitlist) aimed at collecting feedback and fine tune the solution before being release in general availability.

Connected-Stories is a cutting-edge Creative Management Platform (CMP) powered by GenAI technology and orchestrated by a specialized chatbot. The platform seamlessly blends human creativity with artificial intelligence to automate, measure, and refine creative personalization processes at an unparalleled scale. With Connected-Stories, personalized storytelling isn't just achievable—it's effortlessly effective.